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the feel goods is a hybrid of a co-creative design studio and a consciously curated wholesale shop.
for people and products in good company*.

we are a collective of creatives that invent and co-create products to sell B2B. we tap into today's currents to invent, design and produce products with purpose.
at the intersection of culture and consumption. we share create brands that tell stories, break taboos and spread good feels.

we co-create and curate our own products or we collaborate on limited editions with brands that we love. brands like the aura company, the knot bad and goalgirls are under our umbrella. we have boundless ideas for products and stories to tell - that's why our collection changes.

we are not scaling, growing and start upping - we are taking things at a progressive pace. that means slowly.

the feel goods started in 2020 with three former goalgirls: kaddie rothe (co-founder of goalgirls), tina ateljevic (community directress of goalgirls) and marina kirillova (member of the co-rebelles). all despite (and maybe even because of ) the challenges our nervous planet is facing. it all began with the aura company and a successful crowdfunding

that left them wanting more from the future of online shopping. the feel goods is a company that works at the intersection of product innovation, design and marketing. it is a carefully curated boutique wholesale that is in constant flux to create
and respond to the feels of a generation of rebels and changemakers - find out more


what's next?


we haven't written the whole story of our company yet - we're just starting the first chapter. if you're interested to find out more (because you'd like to collaborate or write about us) - just get in touch. here's a list of links from our feel goods and goalgirls universe that you can browse:

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